Design that earns its keep.
Three ways in. One standard throughout.
Your business has outgrown your brand. Let's fix that.
You’ve put in the years and built something real. But your website still looks like 2018, your brand doesn’t match the level you’re operating at, and every time you send someone to your site, you quietly shrink.
It’s time for a brand and online presence that reflect what you’ve built and attract the clients who are ready to pay for it.
Every option runs through the same framework. Pick the door that fits.
Every project is scoped to what your business actually needs, and the quote comes from a conversation. Here’s how to know which door is yours.
A brand and site built to match the business you've grown into.
This is the full transformation, for founders done with patching. I start with strategy: who you serve, what makes you different, and how your brand needs to show up to attract premium clients. Then I build a complete identity and a custom WordPress website around that foundation.
You get a brand designed to earn trust quickly and hold up long term. A website that works as hard as it looks. A presence that finally matches the calibre of work you actually do.
Founders whose business has outgrown every quick fix, ready to start fresh and get it right once.
- Brand strategy and positioning session.
- Complete visual identity system: logo suite, colour palette, typography, brand guidelines.
- Custom WordPress design and development, built to the framework.
- Launch-ready copywriting direction.
- Thirty days of post-launch support.
Most Whole Presence projects begin around $4,500, scoped to fit, and run four to six weeks from kickoff to launch.
I take on a small number of builds each month, so every client gets my full creative attention.
Your foundation is solid. The presentation needs to catch up.
Some businesses don’t need to start over. The logo still works. The positioning holds. But the site has fallen out of step with where the business is headed, and it shows.
The Level Up is targeted strategy and design. I keep what’s earning its place, rebuild what isn’t, and apply your existing identity with the intention it deserved the first time.
Businesses with good bones. If you already have a logo you love, this is your door.
- A focused strategy session.
- Your existing brand applied with fresh direction, or selectively refreshed where it’s thinning.
- A redesigned or restructured WordPress site.
- The same framework diagnosis every full build gets.
Scoped to what your foundation needs, quoted after a conversation, and typically delivered in one to three weeks.
Find what's leaking. Fix what's closest to conversion.
Before committing to a bigger build, know exactly what’s costing you trust, clarity, and conversions. I walk your existing site through the nine jobs every website has to do and hand you the findings in plain language.
You leave with a clear action plan: what to fix now, what can wait, and what’s genuinely fine as it is. Apply it yourself, or use it as the ready-made scope for a Level Up or a Whole Presence.
Founders who want the diagnosis before the surgery.Â
- A full review of your site against the framework.
- A written findings report.
- A prioritized action plan (now, soon, later).
- A walkthrough call to make sure it all lands.
A fixed fee, quoted up front. It pays for itself the first time it stops you from redesigning the wrong thing. Findings and action plan in your hands within a week or two.
Kind words from clients.
Not only does Indy have a great eye for design, but her marketing knowledge gives her an edge. She understands how to create a highly-converting sales page.
India is exactly what we want in a website designer: extremely creative, outside the box thinking, quick turnaround, and great results. Her personal touch is front and centre with every project. Each one unique and perfect for their specific objectives.
Cass Bayley
From our first project together, India fully understood our needs and delivered beyond our expectations. Our website and graphics look beautiful, professional, and match our brand completely. We wouldn’t dare use anyone else.
Jesse Eker
Workbooks and guides, starting at $0.
Strategic tools for founders building at their own pace. Whether you’re clarifying your direction, auditing what you have, or getting organized before a bigger investment, these give you a smart, structured starting point.
Your website should ask first.
Privacy expectations have caught up with the web, and most small business sites are quietly out of step. The Privacy Layer brings yours up to standard: a consent setup that respects your visitors, privacy pages written in plain language, and an annual care option that keeps it all current as the rules move.
It’s the quiet professionalism your clients notice without quite knowing why.
Questions, answered.
It depends on the door. A Whole Presence build typically runs four to six weeks from kickoff to launch. A Level Up usually lands in one to three weeks. A Smart Start puts findings in your hands within a week or two. Every timeline gets confirmed in your proposal, and it assumes content and approvals arrive on schedule.Â
WordPress is home base, and it’s where every custom build lives. I also work in Wix, Squarespace or Showit when it’s the right fit for a client’s situation, and Shopify for e-commerce. The strategy behind the work is platform-agnostic; the recommendation always follows what your business actually needs.
No, and please don’t stress about it. Part of every project is figuring out together what the site needs to say and show. I provide copywriting direction and structure, you bring the knowledge of your business, and we shape it from there. What I do ask is that agreed materials arrive on time once we’re underway, because that’s what keeps your launch date honest.
Simply. A deposit secures your start date, and the balance is due at launch. Exact amounts and schedule are laid out in your proposal, so there are no surprises and nothing to decode. The deposit is what puts your project on my calendar.
Let's build a brand that works as hard as you do.
I take on a limited number of projects each month to keep the quality where it belongs. If you’ve been thinking about this for a while, consider this your sign to stop thinking and start the conversation.
Free, relaxed, zero obligation.