Honouring Tradition.
Elevating Experience.
For over 180 years, through eight generations, the Crinklaw family has taken great pride in producing high-quality maple syrup.
The Crinklaw family arrived from Scotland in 1832 and settled on the 5th Concession of Westminster Township, south of London, Ontario. Families in this era had no source of sugar other than maple sugar and depended on the spring ritual for their year’s supply. Sugaring off parties heralded the coming of Spring. This was, and still is, a busy, happy time with family and friends all playing a role in many celebrations around the fire.
THE GALLERY
’’
BY FAR the nicest website out of all that he’s looked at.
OUR WORK: WEB DESIGN | DEVELOPMENT | HOSTING
The
Backstory
Since 1832, the Crinklaw family has been perfecting the art of maple syrup, passing down their craft for eight generations. Nestled just outside London, Ontario, their sugarbush is where tradition meets innovation—tapping into history while staying rooted in quality. But while their syrup spoke for itself, their online presence needed a refresh—something as rich and inviting as their product.
The
Approach
Indy & Co stepped in to create a website that wasn’t just about selling syrup—it was about immersing visitors in the Crinklaw story.
- Brand Narrative, Amplified – We infused their website with storytelling that honors their nearly two centuries of expertise while keeping it fresh and engaging.Â
- Rustic Meets Refined – The design balances heritage charm with modern simplicity, mirroring the natural purity of their syrup with warm, inviting visuals.
- Products, Front & Center – Their lineup of maple syrup, butter, and sugar is now showcased with rich descriptions, mouthwatering imagery, and an intuitive layout.
- Education That Connects – From the art of tapping trees to the nuances of maple grades, the site doesn’t just sell—it educates and inspires, strengthening their connection with customers.
The
Impact
The revamped website successfully conveys the essence of Crinklaw Maple Products, blending their historical narrative with a modern, user-friendly interface. Since the launch, the company has experienced increased engagement and a deeper connection with their customer base, effectively sharing their story and products with a wider audience.
Through our partnership, Crinklaw Maple Products now has a digital platform that honors their legacy while embracing the future, ensuring that their family’s tradition of excellence continues to thrive in the digital age.