DESIGN THAT CAPTIVATES. MARKETING THAT MOVES.
Be seen as the obvious choice.
Brand and web strategy for founders who are ready to stop quietly explaining themselves.
Free, relaxed, and useful either way.
The work is good.
But the brand is quiet.
You’ve built something real. Clients come back. Referrals happen. The business has grown into something you’re proud of.
But the brand that got you here isn’t the brand that gets you there. The website works, technically. It just doesn’t open doors. You still explain what makes you different on every first call, because the site isn’t doing it for you.
That’s the quiet problem. Good businesses with quiet brands leave money on the table every day. My job is to make yours impossible to overlook.
The pieces that still feel good years later.
A few projects where the brand finally matched the work behind it.
Jonathan Hull & Son
Bespoke motorcycles. Yorkshire, UK.
“More than a logo. It’s our legacy.”
Jonathan Hull
Crinklaw Maple Syrup
Small-batch maple syrup. London, Ontario.
A wholesale buyer called it the nicest website in all of Canadian maple.
Maryann Connolly
IFS clinical consultant for therapists.
Groups filled and consultation inquiries within weeks of launch.
Every website has nine jobs to do.
Most websites look fine and still don’t convert. They were designed, not diagnosed.
Every Indy & Co. project is built to The Working Orderâ„¢, the framework I’ve shaped over 25 years of watching what actually makes visitors trust, stay, and act. Nine jobs, checked in the order a visitor experiences them. When all nine are working, the site converts. When even one fails, you lose people.
You don’t need to memorize the nine. Knowing them is my job. Yours is enjoying what happens when they’re all working.
Three doors.
One method behind every one.
Every option runs through the framework. The only question is how much of the site you want me to handle.
A brand and site built to match the business you've grown into.
For founders ready to stop patching and start fresh. Strategic brand direction, a complete identity, and a custom WordPress build with every page doing its job.
Your foundation is solid. The presentation needs to catch up.
For businesses with good bones that have outgrown the look, feel, or flow of what they have now. Targeted strategy and design work to bring the site back in step with where you’re headed.
Find what's leaking. Fix what's closest to conversion.
For founders who want to know exactly what’s costing them trust and conversions before committing to a bigger build. A focused audit with a clear action plan.
Not sure which door? That’s what the call is for.
CLIENTS WHO'VE TRUSTED THE PROCESS
It’s more than a logo. It’s our legacy.
One studio.
One designer.
Since 1999.
Hi, I’m Indy.
I’ve been designing brands and websites since 1999. Before smartphones. Before Instagram. Before “brand strategy” was a LinkedIn job title. I started Indy & Co. because I watched too many talented founders lose business to competitors with better brands and weaker work. That’s still why I do it.
I take on a limited number of builds at a time. I answer my own email. I sweat the details, because the details are where the brand actually lives.
Let's talk about what your brand could be.
A Discovery Call is a conversation about what your brand needs and whether I’m the right person to build it. No pitch, no pressure, and you’ll leave with clarity either way.
Free. Relaxed. Zero obligation.
The small things that quietly matter.
Short reads on what I watch, check, and fix on live sites. The unglamorous stuff that keeps a website earning its keep.
FRESH DROPS IN YOUR INBOX
Short notes on what’s changing on the web.
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